Sep 02 2008
Iconic Women of TV in the Emmy Ad Campaign
This is one of the many posters that will be seen when the Emmy campaign goes on full offensive this month. It features some of TV’s iconic women. Is your favorite in the picture?
The Emmy’s will be aired on ABC on the 21st of September.
Focusing on the frequently emotional connection between audiences and TV stars, the Los Angeles agency’s effort features eye-catching print and bus wraps that bring together series’ characters and stars of the past 60 years.
The wraps use the line “Everyone on TV is going. Are you?” and suggest the unlikely fantasy that the Muppets, Stan and Cartman from South Park, the Fonz, Laverne and Shirley, Marge Simpson, the Incredible Hulk and Superman, among others, are on board.
The centerpiece is a montage of 400-plus TV faces — a who’s who in the history of the medium — that will run as posters and spreads in national magazines and newspapers. The work includes the line “One night. Everything you love about TV.” Print publications carrying the gatefold and print executions include Glamour, People Style Watch and Entertainment Weekly.
The agency was assigned the project by the Academy of Television Arts & Sciences based on its work for a new Emmy category honoring the best in broadband (non-television originating) work, said executive creative director Tracy Wong.
